An AI-powered Jose Mourinho has been created, designed to deliver a gripping team talk when fans admit their everyday mistakes.
They are encouraged to share their funniest mistakes to receive a personalized video message from the boss, which they can then send to their friends via WhatsApp.
The creation of the artificial intelligence tool involved more than 100 people and countless hours of filming with Special One.
A meticulous process was undertaken to not only ensure that his videos look and sound like the real Jose, but also think like him.
It was developed using a unique “chain of thought” architecture that makes the answers as similar to Jose’s as possible.
This approach used by AI professionals means that there is an unlimited amount of videos, each of which is unique and not dependent on predefined content.
It has been created by Snickers and is available to use on smartphones via their ‘Own Goal’ page.
The former Chelsea and Real Madrid manager says he was “excited” to partner with the chocolate brand to bring the technology to life.
And Sergio Peniche, Senior Brand and Content Director at Mars Wrigley, added: “Partnering with Jose Mourinho to create the AI version of himself brings a unique and entertaining twist to our Own Goal campaign.
“Now everyone can get some valuable training and a lot of laughs from one of the brightest minds in football.”
