Wayne Goss shares three common makeup mistakes that make you look older

Makeup is a tricky thing to get right, but if you get it wrong you can end up looking older. Expert Wayne Goss, who has an impressive four million followers on YouTube, has revealed three common makeup mistakes that can age you.

Goss, who runs the beauty website Wayne Goss and whose First Edition brush collection sold out immediately after its launch last year, warns that many people make a common mistake: instead of giving a more youthful appearance, this mistake actually does the opposite, further accentuating wrinkles.

She explains: “Most of us use makeup to enhance our appearance or even to hide some of the wrinkles we have accumulated over the years. However, due to certain mistakes, the makeup we use could have the opposite effect.”

He adds that not only will it make you look older, but it will “potentially add not just one or two, but up to ten years to your face.” So, here are three things to avoid if you want to keep your face looking youthful, according to the expert.

1. Eyeshadow

Goss says to choose your makeup carefully, as even if your makeup looks good, it may not look as good applied. She suggests: “Instead, go for a matte finish. A matte finish usually works best as it doesn’t draw attention to creased areas or folds.”

“Powders are also easier to apply over creams, especially since they’re easier to blend with a good quality brush. Never blend eyeshadow with your fingers – good quality brushes are made with the intention of blending out hooded lids and fine lines well.”

2. Corrector

Choosing the right shade for your skin tone is crucial. While some people may believe that any light shade will be enough to brighten the under-eye area, it can actually have the opposite effect.

Goss says: “People tend to apply too light a concealer around the eyes, which can add years to the face, so it’s really important to choose a colour that best suits your skin tone. It’s always recommended to use a cream concealer over a liquid one, and I highly recommend applying a little bit in the inner corner of the eye, as it’s the only part of the eye that doesn’t crease.”

3. Primer

As we age, our skin naturally loses its youthful appearance. Not only do we experience a loss of collagen, but also a decrease in hydration. Goss explains: “As we age, our skin naturally becomes drier, which is why hydrating ingredients are so important as we get older.

“Next time you’re shopping for makeup and skincare products, look for makeup with ingredients like hyaluronic acid to ensure your products keep your skin hydrated.”

Before applying any makeup, she says you should first prep your base saying, “Before you start applying anything to your face, make sure you’ve applied a strong moisturizer to ensure your skin stays hydrated.

“Use a good primer before you start applying your makeup to ensure it acts as a barrier between your skin and your makeup and that your makeup stays in the right places all day, rather than just in fine lines.”