Nani and director Vivek Athreya are back together after their last film, Ante Sundaraniki, which received good reviews but failed to achieve significant box office success.
His new project Saripodhaa Sanivaaram is nearing completion and is gearing up for release on August 29.
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Saripodhaa Sanivaaram marks a departure for Vivek Athreya, known for his sensible and entertaining films, as he ventures into the action genre. This change adds an element of risk for both him and Nani.
Hardcore film lovers have high expectations due to Vivek Athreya’s involvement, but the general audience, which is the majority, is still unaware of the film. As of now, there is not enough enthusiasm for the film. His last film Ante Sundaraniki also suffered as the team failed to generate enough buzz around the film.
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Yesterday, they released a set of posters featuring the lead characters including Aditi Balan, Murali Sharma, Ajay, Ajay Ghosh and Subhalekha Sudhakar and revealed that a place called ‘Sokulapalem’ plays an important role in the plot.
Produced by DVV Danayya with music by Jakes Bejoy, Saripodhaa Sanivaaram stars Priyanka Mohan as the heroine and SJ Suryah as the antagonist.
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The recently released trailer, which features Nani and SJ Suryah in fierce roles, was the best promotional unit among the ones released. Suryah’s character is portrayed as Narakasura and Nani appears as Lord Sri Krishna, which left an intriguing impact.
To leverage this momentum, the team needs to come up with innovative and aggressive marketing strategies to generate excitement among the audience.
With just a month to go until the film’s release, the team must step up promotional activities to ensure the film gets the buzz it deserves.
