25 Makeup Mistakes Every Woman Over 40 Should Avoid

Want to know which makeup mistakes every woman over 40 should avoid? We’ve rounded up the most common ones to help you tackle your routine with confidence.

Before we dive in, we’d like to make it very clear that in our opinion, makeup is a personal thing—what one person loves, another may hate, and vice versa. So, there are no mistakes per se, but there are adjustments you can make to the products you use and how you use them that can improve your current routine. These small changes, like swapping out matte foundation for one of the best tinted moisturizers or switching out powder blush for a creamy one, can make your makeup application easier or reward you with a more flattering finish.

There are no age-specific rules when it comes to makeup, either, and turning 40 doesn’t mean you have to suddenly reject and rethink everything you’ve learned so far. However, our skin changes with age, and the natural decline of elements like collagen, elastin, and hyaluronic acid, combined with the cumulative effects of years of sun damage reaching the surface of our complexion, can lead to dryness, dullness, and fine lines that you may not have experienced before.

So, consider this an exercise in guidance rather than a reprimand, and without further ado, here are the makeup mistakes every woman over 40 should avoid making.