The People Behind the Terribly Good Ghost stories have been playing an epic April Fool’s Day prank on the British public.
Lionsgate UK have been spreading a series of posters for the upcoming horror anthology film around the country that feature 13 deliberate bloopers. It’s a pun on the film’s themes that continually reminds you: “The brain sees what it wants to see.” They’ve been asking people to share the bloopers on Twitter via the hashtag #Do you see.
How many mistake Easter eggs can you find on the poster? To see the answers, scroll to the bottom of the article.
The campaign’s “tricks” are designed to demonstrate the tricks our minds play on us every day and to generate conversation about illusions and sleight of hand used in everyday advertising.
“We think we see what is right in front of our eyes, but we don’t,” says psychologist and illusion expert Professor Richard Wiseman.
“In fact, this kind of illusion shows that our expectations and past experiences can lead us astray and that our brain can play tricks on us. The same goes for a horror movie like Ghost Stories – we often manufacture fear in our minds rather than simply seeing what is on the screen. This is an exciting campaign and it’s great that so many people are confused and see something that isn’t actually there.”
The answers
1 – Hand on Priddle’s shoulder
2 – Baby’s hand holding Priddle’s hand
3 – Face behind Goodman’s leg
4 – The finger behind Matthews’ shoulder
5 – Zombie hand on Rifkins’ arm
6 – 999/666 on Rifkins’ phone
7 – Kojak silhouette on the legs
8 – Extra leg behind Rifkin
9 – Typo in STOREIS title
10 – Typo in the slogan below the title
11-Typo in the date
12- Typo in the line ‘based on the Olivier Award…’
13 – Typo on Lionsgate social media accounts
Here’s the official synopsis for Ghost Stories, which hits theaters April 6:
Based on the original Olivier Award-nominated stage production by Andy Nyman and Jeremy Dyson, the film adaptation was co-written and directed by the same team. Starring Martin Freeman, Alex Lawther, Andy Nyman, Paul Whitehouse and Kobna Holdbrook-Smith.
Andy Nyman also leads the cast, reprising his role as Professor Goodman alongside Paul Whitehouse (Alice in Wonderland, Harry & Paul, The Fast Show), Alex Lawther (Black Mirror, Old Boys, The Imitation Game) and Martin Freeman (The Hobbit franchise, Fargo, Sherlock).
Phillip Goodman, psychology professor, arch-skeptic, self-made “belief-breaker,” has his rationality tested when he receives a letter that seems to come from beyond the grave. His mentor, Charles Cameron, TV’s “original” parapsychologist, disappeared fifteen years earlier, presumed dead, and yet now he writes to Goodman saying the two must meet. Cameron, it seems, is still very much alive. And he needs Goodman to find a rational explanation for three stories that have shaken Cameron to the core. As Goodman investigates, he encounters three tormented people, each with a story more terrifying, mysterious, and inexplicable than the last.
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